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Social Mention

Social Media Analytics Search


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Published 11/12/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Social Mention is an application for tracking and analyzing what is being said about a user generated topic. It checks over one hundred social media outlets including Facebook, Twitter, YouTube, Google, and more.

Social Mention screenshot
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What is the history and popularity of the app?

Social Mention was founded in September 2008 by Jon Cianciullo. The site averages about 40,000 unique visitors per month.

What are the differences to other apps?

Social Mention is one-stop-shopping for researching mentions of individuals, brands, companies, or products across all social media platforms. It makes it easier to track the buzz around the web.

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How does the web app look and feel to use?

From the home screen, a user simply enters the terms for tracking. The application indicates that it is searching content from “across the universe”. The process takes a few minutes and then a results stream is generated.

The results screen contains a stream of the entries with the mentions as well as several analyses. The “strength” attribute calculates mentions within the last 24 hours divided by the total possible mentions. This indicates the likelihood that the search terms are being discussed. The “sentiment” ratio determines the positive to negative mentions. The “passion” percentage indicates the probability that people will continue talking about the search term. The “reach” is a measure of influence. It divides the number of unique authors by the total mentions.

Other information includes the number of unique authors, number of retweets, top users, keywords, hashtags, sources, and more. Users can refine searches by clicking on some of the links within the results.

Users may also set up alerts that will send email updates based on the user’s search phrase. A real time widget can also be added to blogs or websites with the code provided. Users must simply replace the search terms in the HTML code with their own and then cut and paste the code into their site or blog.

How does the registration process work?

No registration is necessary.

What does it cost to use the application?

There is no fee associated with using Social Mention.

Who would you recommend the application to?

Anyone wishing to track the mentions of a particular product, company, individual, or other phrase could easily benefit from the information provided by Social Mention.

  • Free to use
  • No registration necessary
  • Summary screen in minutes for last 24 hours
  • Email alerts available
  • Unique analytic tools
  • HTML code to stream mentions on blogs or websites
  • Simple tracking of user determined phrases or terms


Social Mention video

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Social Mention pricing

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Social Mention on Twitter

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